Meet The Hilfigers

Though Tommy Hilfiger's last campaign has been out for quite some time, a recent close-up shot revealed a Duke University decal on one of the old cars in the campaign's video (00:30)

Meet the Hilfigers takes the Tommy brand into a "new direction while respecting the brand's aesthetic" Tommy tells Women's Wear Daily. I see it more like Tommy is finally getting onto the preppy resurgence bandwagon. What I like most about the campaign, is that Tommy isn't just rehashing the old Preppy look that Ralph Lauren has been regurgitating for years but rather has reinvented it. From what I can tell, he has brought elements present in Italian style and fused them with staples of the original Prep look (The model on the right literally looks as if he was hand-picked from the streets of Firenze during Pitti Uomo.