Vintage Sur Le Campus

I've recently started following Greensleeves to a Ground, a "très mignon" French blog that draws its inspiration from "Le BCBG mode de vie Américain". BCBG is a French acronym that stands foir bon chic bon genre or in more familiar terms, Preppy. Greensleeves' author often presents the readers with vintage photos or illustrations that showcase the old collegiate lifestyle and I thought it would be interesting to show you a vintage Sears Ad that presented the newest Campus Styles to its buyers.

1933 Sears Ad - just look at the width of those pant cuffs !

Shameless Pitch #2 - PhotoGnomics

Time for another shameless pitch, this time however for my photography website, PhotoGnomics. Ever since I bought my new DLSR, I have found myself taking multitudes of photographs and I recently felt the artistic urge to showcase them somewhere that was not my Facebook photo albums. Enjoy!

Recent visit to the amazing city of New Orleans

Meet The Hilfigers

Though Tommy Hilfiger's last campaign has been out for quite some time, a recent close-up shot revealed a Duke University decal on one of the old cars in the campaign's video (00:30)

Meet the Hilfigers takes the Tommy brand into a "new direction while respecting the brand's aesthetic" Tommy tells Women's Wear Daily. I see it more like Tommy is finally getting onto the preppy resurgence bandwagon. What I like most about the campaign, is that Tommy isn't just rehashing the old Preppy look that Ralph Lauren has been regurgitating for years but rather has reinvented it. From what I can tell, he has brought elements present in Italian style and fused them with staples of the original Prep look (The model on the right literally looks as if he was hand-picked from the streets of Firenze during Pitti Uomo.

L.L. Bean Signature - Winter 2010

I have featured L.L. Bean's new(er) Signature Collection before and I'd like you all to see their Winter 2010 Collection ad. The Signature line is a reinvention of the L.L. Bean classics that caters to the modern buyer. Plaids, earthy tones and thicker textures give this season's line a true North Eastern American feel. 

Also, Lisa Birnbach, author of True Prep, got to sit down for a short chat with the line's design directors: