Sunday, July 25, 2010

The Big Pony Effusion

Ralph Lauren, founding father of the Americana style has released a new line of Ralph Lauren fragrances which focus on the individuality of the Big Pony motif, one of the latest Ralph Lauren hits in Menswear.


The fragrance quartet comes in differently coloured bottles, each numbered with a different Polo-inspired decal. The full Big Pony Collection comprises 40ml, 75ml and 125ml edt (Eau de toilette) sprays and the  online price is $50 for the 75ml bottle. A four x 15ml coffret will also be available.

#1 RL Blue - the Sporty one -  is a fresh marine scent with notes of grapefruit and lime.


















#2 RL Red  - the Seductive one - is a gourmand blend of dark chocolate and musk.

#3 RL Green - the Adventurous one - is a fresh green scent, featuring hints of mint and ginger.


















#4 RL Orange - the Stylish one - is an oriental-woody fragrance with notes of mandarin and kyarawood.




My favourite part of the whole Big Pony campaign is their video advertisement.  Bruce Weber, an amazing photographer, has been able to capture the carefree sybarite lifestyle that is embedded into the American noosphere as being the Ralph Lauren/Rugby RL way-of-life. These videos has always appealed to me, and this latest one is no exception.





What's even better, is that as part of their campaign, Ralph Lauren has made it that customers are able to combine a lot of short video clips and make their very own Big Pony video.





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